Work Reference No. 017/22

Position: Marketing Manager

Reporting to: Chief Executive Officer

Job Purpose

The main purpose of the Marketing Manager is to promote VisionFund Microfinance Bank’s brand, products and services. The position holder shall lead in the development of VFTs Marketing Strategy and marketing plan. The Marketing Manager shall lead the development of innovative strategies to significantly improve VFT brand visibility and appeal in the market. The position holder shall ensure that VFTs branches are located in appropriate places to increase client coverage and brand visibility and that branches are well and uniformly branded to maintains a compelling cooperate appeal to the clients. The Manager shall ensure VFTs has a strong presence on social media, radio and all other appropriate medias. Marketing Manager shall track and analyze the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with VFT’s brand identity. The position holder shall also be the key PR person for the bank as delegated by the CEO from time to time. Ultimately, the position holder will help VFT build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Main tasks

  • Develop strategies and tactics to get the word out about the bank and drive qualified traffic to the front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for our website and social media blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee production and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Work with branch offices in identify the right location of the branch offices
  • Facilitate the branding of the branches to maintain a compelling corporate appeal for the bank.
  • Evaluating and optimizing marketing and pricing strategies.
  • Coordinating marketing strategies with the operations department.
  • Developing and managing the marketing department’s budget.
  • Overseeing branding, advertising, and promotional campaigns.
  • Managing the marketing department’s staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting our brand at trade shows and major industry-related events.
  • In coordination with the CEO, manage all external communications for the bank.

Marketing Manager Job Vacancy at VisionFund Tanzania Microfinance Bank Ltd


Marketing Manager Requirements:

  • Bachelor’s degree in marketing, finance, business administration, or similar. A master’s degree in a relevant field will be advantageous.
  • At least 5-year experience as a marketing manager preferably in similar industry.
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organizational abilities.
  • Good public speaking skills.

About our working environment & remuneration:

VisionFund Tanzania Microfinance Bank has a calm and harmonious working environment where staffs are highly valued. Good work is recognized and rewarded accordingly and there is an opportunity to grow professionally and spiritually.

Mode of Application:

Interested and suitably qualified individuals should;

  1. Forward their application letter, detailed CV’s with three referees, attaching certified copies of NIDA ID, academic and professional certificates; to
  2. All applications should be addressed to;

The Chief Executive Officer,
VisionFund Tanzania Microfinance Bank Limited
P.0. Box1546,

  1. The position should be the subject of the email application.
  2. The deadline for the application is on 02ndSeptember, 2022.

N.B. Only short-listed candidates will be contacted.


VisionFund Tanzania Microfinance Bank would like to inform the general public that it has not engaged any consultant/agent to conduct recruitment on its behalf.